STUDIO MANAGEMENT & MARKETING SUPPORT
Over years spent managing artists and artist-types, I’ve developed a knack for coming into a situation and organizing it, without disturbing the delicate balance of how people like their stuff. I can see where things need improving and suggest ways to improve them that help and do not overwhelm. My goal is to make your work life easier and build upon what you’re already doing, not completely reinvent the wheel.
I get what it’s like to be too busy working hard to stop and reassess how you could be working smarter. I am here for that.
Below are some things that might help make it a little easier to crawl out from behind that stack of papers.
Systems & Software Improvement
Review current systems & softwares and help build, implement and train on available tools and more efficient ways for invoicing, accounts receivable, sales, lead and contacts tracking.
Some examples: Pipedrive, Asana, Zapier, Google Drive / Forms, Spreadsheets, Slack
Here’s a case study on building out Asana to help organize the many different hats we all wear
Process Documentation & Improvement
Review all booking, operations and management processes and document them step-by-step.
Identify gaps in coverage and recommend additional resources (contractors, interns, staff, etc)
Identify any inefficiencies & redundancies, suggest improvements
Here’s a case study on how I helped a pilates studio rethink the way they paid their instructors
Implement system for gathering NPS (Net Promoter Score) for studio & all facets of interaction with clients to help you understand how you’re doing and inform future decisions
Research, build and implement new ways to streamline the booking process for clients; ex: auto-filled contracts, all digital payments, client portals, simplify & systemize payment process across all services; automated calendar for studio tour booking
Here’s a case study on how I used google forms & docs to make it easy for artists to report sales from the road
Growth (Implementation & Management)
Work with you to develop plans for seed-stage growth ideas, depending on studio setup and needs, keeping in mind studio & staff capacity
Research and implement new passive tools for booking studio on down days like Avvay
Maintain current contacts database, cleaning up, adding notes, continually updating with new info
Build contacts database if one doesn’t exist, pulling together info from past and present sessions, outreach + incoming booking requests
Here’s a case study on a super nerdy contacts database that I built
And here are some things to help you stay on brand.
Create and maintain sales materials - one pagers for print, digital, web (check out some one-sheets here)
Build and maintain yearly marketing calendar to encompass all events, upcoming sessions, etc and always have at least a solid view at the quarterly level
Create brand guide & best-practices / social “voice” to ensure consistency no matter who is running
PRICING & NEXT STEPS
The above bullet points are just some suggestions. I am always open to discussion and figuring out a custom project that works for you, I understand that this sort of work is not one-size-fits-all.
As a general rule, when I work hourly, I charge $50 / hour — and I get a lot done in that hour. Project fees or monthly retainers are also a possibility, but pricing would be on a case-by-case basis. I am open to either way of working, although often prefer to start off hourly and build towards a more regular project or monthly fee as it tends to benefit everyone involved!
Regardless, I hope you’ll reach out - no project too small or big, I am always willing to chat. Feel free to email me or fill out the form below. Or if you’d prefer to hop on the phone, grab 15 min on my calendar for a call, here.